Goals are an important component to a good social media strategy. Having clear well defined goals will help you achieve the results you are looking for and we should set more measurable goals like getting more sales, leads, traffic, building credibility or spreading the brand image.
Now that you have a list of goal(s) it’s important to figure out who your target audience is if you already don’t know who they are. It is also important to figure out what they want, how to reach them and please them. It will help in creating relevant content and write the perfect social media updates.
Once you know who your target audience are choosing your social media will be simplified. You want to choose social media that are frequented by your target audience (so ensure that you perform this step while learning more about them). Looking at social media demographics can also help you with this.